New BE at Ulta: READY Luminizer, Main Attraction Kit

by Jen on August 30, 2012

Ulta has some brand new BE products listed this morning! In addition to the READY foundation launch in twenty shades, there are two other new options.

The first (and most exciting) is the introduction of the READY Luminizer in your choice of Shining Moment with Pearl (for warmer complexions) and Love Affair with Pearl (for cooler complexions). Each one is shown in a silver compact that looks like it will exactly match the limited edition READY Foundation compact if you were lucky enough to get one from QVC before it sold out last week.

Details are scarce at this time; the Ulta web site does not list the ingredients or any details beyond a description that says the READY Luminizer “enhances your complexion with a radiant, lit-from-within glow.” They are $26 each and I’ve already placed my order, so look for swatches and photos here as soon as I receive them.

The Main Attraction Color Collection ($32) includes the following:

  • Stay Golden Eyecolor (NEW)
  • Round the Clock Waterproof Eyeliner in 3AM–described as a shimmering black
  • 100% Natural Lipgloss in Sprinkles–described as a diamond shimmer
  • Instant Waterproof Eye Makeup Remover
  • Mini Contour Shadow Brush

I’ve heard that the new eyecolor included with the kit is a mini, not full size, but I won’t be able to confirm that until I receive the kit in the next few days.

Also available is a new Get Started Kit with READY foundation instead of the original or matte loose mineral foundation. Like the other starter kits available at Ulta, it includes Warmth, original Mineral Veil, a Full Flawless Face Brush, Flawless Application Face Brush, Maximum Coverage Concealer Brush, a Get Started DVD, and Skin Rev-er Upper. Priced at $64 for the READY version as opposed to $62 for original or matte foundation, it’s a good value for those new to the brand.

All of these new products are now available for purchase at and aren’t listed as online exclusives, so they should be available for purchase in Ulta stores as well. Happy shopping!

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