Something big is coming from BE very soon–a new creamy concealer called bareMinerals SPF 20 Correcting Concealer. This is big news because it’s the first product of its kind from the company that started the mineral makeup revolution, and has women so crazy about their eyecolors that they collect them (guilty as charged!). The new concealer won’t officially launch until August, but it will be available during the next preview event in BE boutiques July 12 and 13, and is already available for purchase from Sephora.com.
Shade Choices and Ingredients
The new concealer is currently available in eight different shades, though there may be more after launch. With that wide a range most women should be able to find a close enough match, though there’s always hope that they will expand the shade range in the future.
- Light 1–light neutral cool
- Light 2–light neutral warm
- Medium 1–medium neutral cool
- Medium 2–medium neutral warm
- Tan 1–tan neutral cool
- Tan 2–tan neutral warm
- Dark 2–dark warm
- Deep 2–deep warm
Active ingredients: Titanium dioxide 15%
Inactive ingredients: Alumina, Bismuth Oxychloride, Butylene/Ethylene/Styrene Copolymer, Calcium Aluminum Borosilicate, Cetyl Esters, Ethylene/Propylene/Styrene Copolymer, Ethylhexyl Palmitate, Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera / Cire de Candelilla), HDI/Trimethylol Hexyllactone Crosspolymer, Hydrogen Dimethicone, Hydrogenated Polyisobutene, Iron Oxides, Isocetyl Alcohol, Isodecyl Isononanoate, Lactobacillus/Lemon Peel Ferment Extract, Lauryl PCA, Lecithin, Mica, Octadecenedioic Acid, Phenoxyethanol, Phenyl Trimethicone, Polyethylene, Polymethylsilsesquioxane, Saccharomyces/Copper Ferment, Silica, Titanium Dioxide, Tocopheryl Acetate, Trioctyldodecyl Citrate, VP/Hexadecene Copolymer.
Packaging, and Cost
The Correcting Concealer, made in Canada, comes in a small matte black compact that is very sleek and won’t take up much space in your makeup bag. It is a little smaller than, and a little over half as tall as, a regular BE loose mineral blush jar, (or if you prefer, just slightly thicker than a READY 4.0 eyeshadow quad), and has a large mirror taking up the entire space under the lid. The clasp is easy to open, but not so easy that you have to worry about it coming open by mistake. If you miss the bareMinerals name on the top, you might think that it came from Bobbi Brown or Smashbox.
It sells for $20 for two grams, or 0.07 ounces. That may seem expensive, especially since one eyeshadow-size pot of Bisque seemingly lasts forever, but you generally don’t use that much concealer, even if you use it every day. It also compares favorably to Bobbi Brown’s Creamy Concealer, which is $23 for 0.05 ounces, though that product is available in 14 shades instead of just 8.
Texture and Application
This new concealer has a very light, creamy consistency. It looks really solid and heavy in the pot, but when you tap your finger on the surface of the concealer you’ll find that it’s pretty soft and the lightest of taps will get a good amount of product on your finger. Be careful not to tap too hard, or dig your finger into the compact, because the product seems to almost melt onto your finger with very little effort.
And while it is a cliche, it is true that a little goes a very long way–this is powerful stuff. If you try to dip into the container with a brush, you’ll end up getting way too much product on the bristles and will likely waste quite a bit. The best method is to tap it with your finger, dot it on the area you want to cover, and then either blend it out with your fingertip or with a sponge or brush if you prefer. I prefer to use my fingertip, and found that it blends easily and covers effortlessly.
I have a lot to hide, from dark undereye circles to blemishes and rosacea, so while I’m a bareMinerals girl at heart I’m always trying new foundations, new concealers, etc. in the hopes of finding the perfect product for all of my skin concerns. Sometimes things turn out pretty bad, when a concealer creases or I check myself in the mirror at lunch and see that a new foundation isn’t holding up to my demanding standards. But sometimes things turn out great and you know that the search (aside from a few rabbit trails because it’s always fun to try new products) is over.
And I am very happy to report that when it comes to concealer, my personal search is most definitely over. I had been using either BE’s Bisque loose mineral concealer (generally for everyday) or It Cosmetics Bye Bye Undereye (for special events and extra-long days). I’ve been pretty happy with both of them, though they’re not perfect. Bisque works pretty well, and is fast to apply, but it doesn’t cover everything. The It Cosmetics concealer is fantastic, and it covers absolutely everything, but it’s a little harder to work with, a little stiff sometimes, requires a brush to apply, and while it lasts all day I can still feel it on my face.
The bareMinerals Correcting Concealer on the other hand, offers the best of both worlds. It’s very easy to apply, taking just a few seconds, and it doesn’t require a brush–though you can use one if you like. Once applied and blended, I can’t feel it at all, but even more importantly, it covers everything. Did I mention that I have a lot to hide? While I do sometimes get compliments on my complexion, all I see when I look in the mirror is my imperfections–the rosacea on my cheeks, the enlarged pores on my nose, the undereye circles, and the blemishes that pop up now and then.
Most days, I don’t try that hard to cover everything up, because I just don’t have the time–so I’ll use some Bisque and my BE foundation (regular in the winter and matte in the summer) and call it done. That’s good enough for work during the week and running around on weekends, but for those days that I need flawless perfection (big meeting at work, dinner out, etc.) I’ll use the It concealer and then my BE foundation. That takes a lot longer, especially having to blend out the It concealer with a brush, which is why I don’t do it every day.
Now I don’t have to make that choice, and my makeup routine is done faster than ever. Just a couple of taps on the compact, a few pats, and a few seconds blending, and I’m ready for my BE foundation in record time, and everything is hidden. The only downside is that I need two different shades to achieve perfection, though I suspect I won’t be alone in that regard. The color you need does depend on your skin tone and exactly what you’re doing with the product.
In my case, Light 1, the cooler shade is a little lighter than my skin tone (I typically wear BE Fair foundation) and is just perfect for undereye circles. Light 2 has a lot more yellow in it, so it’s much better for concealing redness and blemishes. For those who are able to do so, I strongly suggest getting a color match at a boutique or trying it at Sephora to make sure that you get the right shade for your needs. (I’ll apologize in advance for the swatch photos, as it’s very hard to photograph a product that is designed to match your skin tone. I laid it on pretty thick for the photos, and didn’t blend it out, so that you can get a better idea of how the two lightest shades look.)
As far as wearability is concerned, it’s very light on the skin–I don’t feel cakey, goopy, or otherwise miserable in any way. That’s really important to me, the girl who didn’t wear makeup at all until I discovered BE foundation about ten years ago–I just couldn’t stand the feel of liquid foundation on my skin. Once blended out, I can’t even feel the new Correcting Concealer on my skin. It also lasts all day long, no matter what I’m doing, and still looks great hours later. Those who have less to hide than I do, and who already wear an SPF moisturizer, might find that this new Correcting Concealer is all they need, and not even have to wear foundation at all. It looks so natural, and since it doesn’t require setting powder, this is a valid option for those who don’t need all over coverage.
I haven’t had the product long enough to evaluate its claim to “decrease the appearance of dark spots and discolorations over time for a radiant, even-toned complexion” (according to the package insert) so only time will tell on that one. Even if I don’t get any long-term benefits from the product, I’m thrilled to have a concealer that is easy to apply, really covers, feels weightless, and lasts all day–anything else is just a bonus.
I use and love just about every BE product, but bareMinerals has really knocked it out of the park this time. The SPF 20 Correcting Concealer is an entirely new concept for the company, and it performs brilliantly. If you have anything to hide on your face, be it undereye circles, redness, or blemishes, you owe it to yourself to give it a try. You might just find that your search for the perfect concealer is over, and that’s a beautiful thing.